Negative results in the top 10 SERPS for your brand name? Want to move those negative results down to page 3+ but aren’t sure where to get started? Here’s a simple primer. 1. After you’ve figured out that yes, this is a negative result from an issue that has since been resolved (closed lawsuit, one time complaint [...]
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When most people think of press releases, they think media attention. Press releases can also be used to gain quality inbound links to your web site, though. As part of your overall link building strategy, there are a few reasons why press release writing can be beneficial: get one way links from quality sites, earn [...]
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I wasn’t originally planning on participating in HAPPO from the job seeker perspective, but after seeing all of the amazing tweets and posts today, I was inspired to join in. While my degree is in Public Relations, my career has led me down the SEO and Internet marketing route. Since 2004, I have worked in [...]
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