The past few months have been exciting, to say the least.
I signed a new contract with Detroit Media Partnership & Detroit News to manage Pay Per Click accounts for their external clients. It’s a fun position client wise, and it’s also telecommute, something that I would never complain about. I’m back in Google AdWords, Yahoo Search, and Microsoft adCenter all the time, writing ad copy and optimizing campaigns. I’m also getting an opportunity to work with clients on Facebook advertising, something that I love to do.
I wrote a few fun freelance articles, including one that covered Michigan Wine Month and that was published on the Pure Michigan blog.
I’m finally spending more time on my affiliate sites, including the Girly Drinks Store, and I signed up for the Shoemoney System. Before, I was spending most of time optimizing my site for specific keywords based on the affiliate products I was offering, but my commission levels were all over the board every month. So in the past two months, I’ve focused less on optimizing my sites and started increasing the amount of money I spend on PPC to those affiliate pages. I’ve upped my AdWords budget to one of my affiliate sites and have seen some awesome conversions after really tweaking the keyword lists and optimizing the landing pages — I’ve found a few call to action changes and color tweaks have made a world of difference. I’ve put most of my money into Facebook advertising, however. I’ve tested Clickbank products and made a few bucks on those, but I’ve also spent a lot of time really defining the audience that I want to sell to on two of my sites and testing out who actually purchases.
I’ve also just started with eBay arbitrage, thanks again to the Shoemoney System. Step 1: Buy a product that’s on sale/deep discount Step 2: Sell said product on eBay for a slightly less than normal price. I’ve sold a few GPS navigation systems using this method and made a minimum of $65 per sale, in profit.
I also went to Affiliate Marketing West in Las Vegas in January and learned a lot of interesting things, made a trip with Mike to Atlantic City for a nice anniversary getaway, and attended some great wine and cocktail events.
I’m excited for the next few months and the opportunities that continue to present themselves.