I signed a new contract with Detroit Media Partnership & Detroit News to manage Pay Per Click accounts for their external clients. It’s a fun position client wise, and it’s also telecommute, something that I would never complain about. I’m back in Google AdWords, Yahoo Search, and Microsoft adCenter all the time, writing ad copy and optimizing campaigns. I’m also getting an opportunity to work with clients on Facebook advertising, something that I love to do.

I wrote a few fun freelance articles, including one that covered Michigan Wine Month and that was published on the Pure Michigan blog.

I’m finally spending more time on my affiliate sites, including the Girly Drinks Store, and I signed up for the Shoemoney System. Before, I was spending most of time optimizing my site for specific keywords based on the  affiliate products I was offering, but my commission levels were all over the board every month. So in the past two months, I’ve focused less on optimizing my sites and started increasing the amount of money I spend on PPC to those affiliate pages. I’ve upped my AdWords budget to one of my affiliate sites and have seen some awesome conversions after really tweaking the keyword lists and optimizing the landing pages — I’ve found a few call to action changes and color tweaks have made a world of difference. I’ve put most of my money into Facebook advertising, however. I’ve tested Clickbank products and made a few bucks on those, but I’ve also spent a lot of time really defining the audience that I want to sell to on two of my sites and testing out who actually purchases.

I’ve also just started with eBay arbitrage, thanks again to the Shoemoney System. Step 1: Buy a product that’s on sale/deep discount Step 2: Sell said product on eBay for a slightly less than normal price. I’ve sold a few GPS navigation systems using this method and made a minimum of $65 per sale, in profit.

I also went to Affiliate Marketing West in Las Vegas in January and learned a lot of interesting things, made a trip with Mike to Atlantic City for a nice anniversary getaway, and attended some great wine and cocktail events.

I’m excited for the next few months and the opportunities that continue to present themselves.

While my degree is in Public Relations, my career has led me down the SEO and Internet marketing route. Since 2004, I have worked in a variety of search engine optimization, pay per click, and online reputation management roles for corporations and agencies, eventually going full time as a freelancer/consultant in early 2009.

For the past year, I’ve solely focused on online reputation management jobs, working with PR firms and individual clients to manage negative press that appears online about companies, business people, and products. It can be a fairly controversial subject, but I help companies to push down negative results for specific keywords by optimizing positive and neutral results through SEO and link building tactics. I work through PR agencies that have already gone through the crisis management steps with a client, companies that have been cleared from lawsuits that still appear online in top ranking positions, and individuals that are haunted by negative comments left on a blog.

While most negative press cannot be removed and will always show up in top rankings for specific keyword searches, there are certain cases where an ORM campaign is crucial – a negative web site showing up as the #2 result for a company name, a negative article showing up about a person with a similar product/name/company that clients start associating with you, or a lawsuit that has since been settled yet still shows as negative.

While it’s beneficial for clients to work with PR firms to solve their overall reputation issues, I can assist with one part of that equation – the online portion. Through methods such as link building, web site creation, profile optimization, and positive online press, negative results can be pushed down to page 3+ for specific keywords, including company names.

I’m hoping that through this post, I can be of help to PR firms that would like to offer ORM as a service. The PR community has been extremely helpful to me in the past, so even if you’re not interested at this time, I am more than happy to answer questions about ORM for those who would like to understand it better or that have smaller clients and just need a quick answer.

rachelkuptz at gmail dot com

248-767-0534

I just got back from a girls-weekend trip in Chicago.  Myself and my college roommates met up at the Hotel Sax to catch up and just relax. The weekend included a lot of shopping, hanging out at a fun martini bar, and singing along to fun songs at a dueling piano bar. We also had a few courtesy bottles of Bin36 Cabernet, a great wine that is made at the restaurant below the Hotel Sax. I have a ton of new writing material for my Girly Drinks web site

Olivia Golden Retriever

Mike and I also decided to get a puppy – a golden retriever! We get to bring her home at the end of this month. Her name will be Olivia

Last month I mentioned my frustration with not being able to find a nice office space in Michigan, but since then, I’ve found something that works out great. Eric Urbane from Urbane Apartments had mentioned on twitter that he had co-working space available in Birmingham, so I tweeted him back asking him how much it would cost. After meeting last week, I agreed to blog about cocktail events for him on his Royal Oak/Detroit blog in exchange/trade for use of the office space – that’s an amazing deal for me! After talking in our meeting, we also made a side deal that puts me back in the SEO client space, something I thought I wouldn’t be doing again. I’m going to concentrate on some SEO efforts for his site and document the process in eBook form so that it can be packaged and (hopefully) sold to other apartments down the road.

I also won a gold pass to Affiliate Summit West, so I’ll definitely be there come January.

I’m currently in search of the perfect camera (looking at Canon Rebel and Nikon D60 right now), just ordered Whiteboard paint that will let me paint a whole wall in my new home office and use it as a whiteboard, hired a full-time virtual assistant (for article writing, linkbuilding, profile creation, bookmarking, etc), and took on one more online reputation management client, bringing my ORM client load to 3. I enjoy working on ORM projects much more than SEO, so I’m happy to bring on more clients instead of my original plan, which was to just focus on affiliate sites.

I also mentioned last month that I had signed up for The Keyword Academy, an adsense focused training program. I’ve had a few people direct message me and email me asking how that was going. The answer: so far, so good. I made more money in adsense this month than I have in previous months, but I also started one site that was only meant for adsense, whereas my other sites are focused on people purchasing affiliate products and aren’t heavily loaded with adsense placements. I’m still signed up for the program and have my virtual assistant working on article writing and linkbuilding for the site, so hopefully next month the numbers will be even higher.

Since I can’t find an office space I like, I’m redecorating an empty room in our house. Mike wants a “man cave” in the basement, so I’m calling this “my cave.” So far I’ve set it up with a few extra large monitors, a nice long desk, lots of white boards (covering a whole wall), a comfortable couch, and a leather ottoman. I picture lots of work being done and lots of wine being consumed in this space.

This month I’ve already signed up for a few new forums and membership sites online – something that I said that I would put a pause on. In the past few months, I had signed up for Shoemoney’s Tools, Perry Marshall’s AdWords training, Crazyegg, and Unique Article Wizard. I’ve cancelled the first two memberships already (not using them enough) and am on the fence about Crazyegg, but I do love Unique Article Wizard. It’s helped me to push down a few negative results for one of my online reputation management clients, and it saves me a lot of time when it comes to submitting articles. I’ve also found a great writer that I can outsource the article re-writing to, so that’s saved me a lot of time as well.

The membership site that I did sign up for this month was The Keyword Academy (TKA). I make most of my income from affiliate marketing and don’t depend on AdSense revenue, but I was intrigued by the claims of TKA and have been reading the owner’s blog for quite a few years now, so I trusted what he was saying. The mathematics that TKA suggest go into finding profitable keywords that will lead to Adsense revenue was interesting, to say the least; I’m testing out their methods on a few of my dormant sites, so it will be interesting to see how much revenue I can actually make from Adsense.

In other news, my ex-best friend, the one I don’t talk to, is now engaged. Great timing. The people that you decide to push out of your life, though, the ones that are a negative influence on your life, make you appreciate the people that are positive in your life.

I think I’ve finally settled down for awhile, after moving 4-5 times in the last two years. Since 2005, I’ve lived in Las Vegas, San Francisco, Farmington Hills, MI, Cincinnati, OH, Novi, MI, and now Dearborn, MI. I’ve also had as many jobs as I’ve moved…

I sold one of my affiliate web sites last May and had decided to take a bit of a break from a 9-5 job to figure out what I really wanted to do – working in an agency wasn’t for me, and SEO work for clients wasn’t that much fun, either. I had thought that with all of the success I had with SEO’ing my own sites and how much time I spend at SEO/Internet/Affiliate/PPC conferences and on industry related blogs, I’d have a blast working on client sites, getting them traffic. However, that wasn’t the case. It was actually pretty draining and my only thoughts all day were about what I could be doing with my own sites.

Anyways, I took the break and decided to invest some money into a boutique clothing store with my best friend. The plan was for her to do the buying and me to set up the ecommerce portion of the store. That was about a month ago. As of today, I walked away and the friend and I are on no longer on speaking terms. Lesson – don’t go into business with a good friend. The emotional and business lines are two lines that shouldn’t merge…

Anyways, I’m back in Michigan now and I’m focusing on my own affiliate sites again, as well as managing a few online reputation management clients and one affiliate client.

I’m attending more conferences now and trying to warm up to the concept of networking (not easy for a shy person who is able to hide behind the computer most of the day). These past few months, I’ve attended Tales of the Cocktail (a cocktail conference for my girly-drinks.com site), the Denver Affiliate Conference, a party at the Playboy Mansion from a contest I won with Azoogle Ads, and MAGIC/Project/ENK in Vegas. I also plan on attending Affiliate Summit West in January, and possibly SXSW. I’d also like to be invited to ThinkTank next year, but I think I need to work on my networking skills first.

Besides the conferences this summer, I also spent a month in Baton Rouge, visiting my brother, and a week in Santa Monica before the Playboy Party.

Now it’s back to focusing on my two Online Reputation Management clients (I remove the “bad results/reviews/news” for these clients) and hopefully getting a few more, and growing my affiliate web sites to new levels.