online reputation management

Online Reputation Management Steps: The Basics

by rachelkuptz on December 15, 2010

Negative results in the top 10 SERPS for your brand name? Want to move those negative results down to page 3+ but aren’t sure where to get started? Here’s a simple primer. 1. After you’ve figured out that yes, this is a negative result from an issue that has since been resolved (closed lawsuit, one time complaint [...]

{ 0 comments }

Alternatives to Unique Article Wizard

by rachelkuptz on October 26, 2010

I’ve used Unique Article Wizard for over a year now. In the past few months, however, I haven’t been making use of it enough to justify the monthly expense of $67. I’ve been looking at and testing a few alternatives, and so far, there are a few that I like and am considering using *instead* [...]

{ 0 comments }

Unique Article Wizard: Article Marketing Review

by rachelkuptz on October 25, 2010

Review: Unique Article Wizard What Is Unique Article Wizard? Unique Article Wizard is an article submission tool that allows you to submit articles to a variety of blogs, directories, and submission sites. Unique Article Wizard has a number of blogs that belong to it’s directory, so finding relevant sites that will list your article is [...]

{ 0 comments }

When most people think of press releases, they think media attention. Press releases can also be used to gain quality inbound links to your web site, though. As part of your overall link building strategy, there are a few reasons why press release writing can be beneficial: get one way links from quality sites, earn [...]

{ 0 comments }

HAPPO Post: Online Reputation Management

by rachelkuptz on February 19, 2010

I wasn’t originally planning on participating in HAPPO from the job seeker perspective, but after seeing all of the amazing tweets and posts today, I was inspired to join in. While my degree is in Public Relations, my career has led me down the SEO and Internet marketing route. Since 2004, I have worked in [...]

{ 0 comments }