Blog

Online Reputation Management Steps: The Basics

by rachelkuptz on December 15, 2010

Negative results in the top 10 SERPS for your brand name? Want to move those negative results down to page 3+ but aren’t sure where to get started? Here’s a simple primer. 1. After you’ve figured out that yes, this is a negative result from an issue that has since been resolved (closed lawsuit, one time complaint [...]

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Michigan SEO: Learn SEO, PPC, and ORM on Your Own

by rachelkuptz on December 13, 2010

Ready to tackle the search engine optimization of your site, begin an AdWords campaign for one of your products or services, or clean up your search engine result pages (serps)? There are a variety of SEO and PPC agencies, freelancers, and services in Michigan that can be available to help you manage your campaigns, but [...]

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Alternatives to Unique Article Wizard

by rachelkuptz on October 26, 2010

I’ve used Unique Article Wizard for over a year now. In the past few months, however, I haven’t been making use of it enough to justify the monthly expense of $67. I’ve been looking at and testing a few alternatives, and so far, there are a few that I like and am considering using *instead* [...]

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Facebook Advertising Tips & Ideas

by rachelkuptz on October 25, 2010

I’ve been working with Facebook Advertising since late 2008 — 10/19/2008 to be exact. My first ads went to a Facebook Fan Page in order to increase my fan base and be able to market to those fans over the long term. Since then, I’ve done a lot of testing and figured out a few [...]

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HAPPO Post: Online Reputation Management

by rachelkuptz on February 19, 2010

I wasn’t originally planning on participating in HAPPO from the job seeker perspective, but after seeing all of the amazing tweets and posts today, I was inspired to join in. While my degree is in Public Relations, my career has led me down the SEO and Internet marketing route. Since 2004, I have worked in [...]

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