Maui Marketing

6 Months of Resort Life on Maui

Starting a new position is always a whirlwind, but throw in relocation, learning a new market, and moving from casino marketing to resort marketing and I’d think you were crazy if you stayed somewhat sane. On Moving to Maui The first few months of relocation were rough. I’ve relocated for hospitality positions a few times Read More

Move to Maui

30 Days on Maui

I have now been on Maui for just over 30 days, and it’s been a whirlwind. Back in December, I started interviewing for a job with Grand Wailea, a Waldorf Astoria Resort. The process started with a video interview with Hilton which I was sure I didn’t pass — being a quiet and shy person Read More

Using Animated Gifs and Cinemagraphs in Email Marketing

As an email marketer, I’m constantly opening personal emails I receive to see what other companies are experimenting with in email marketing. While animated gifs aren’t new, I love when I see companies experimenting with gifs in their emails. Does the click thru rate increase with the addition of a carefully placed animated gif? Does Read More

My Favorite Things: Hotel Marketing

This post is actually for myself. I use a combination of Evernote, Google Drive, and bookmarks to remember all my favorite sites, but with new favorite sites being found every day, they sometimes gets lost. As of December 2012, here are a few of my favorite things that help me make my job easier: SnagIt Read More